performance ugc, built and run for you
never run out of ads.
Creator-made ads in volume, paid on performance. You set the ad budget, winners get scaled.
Brands riding the wave
Reality Racing
FinalBossSourIcyBox
the problem
your ad account eats creative faster than you can make it.
- Ads wear out in weeks.
- Traditional UGC is slow, pricey and a gamble on every video.
- In-house teams run out of new faces.
not your usual ugc
traditional ugc is dead. performance is in.
The old deal: pay big up front, pay a retainer per creator, and hope the views show up. Ours runs on results.
traditional ugc
- High upfront costs, before a single sale.
- A big retainer for every creator.
- You pay for results before they arrive. Sometimes they never do.
- The creator’s goal: hand over a file.
- Who sold what? Guesswork.
performance ugc
- Creators are paid on what their ads sell.
- Pay follows performance, not promises.
- Weak videos get cut. Winners get scaled.
- The creator’s goal: make the ad that sells.
- Every order tracked to the creator and the video.
what we do
we build and run your creator program.
Dozens of creators make content for your brand, paid on what they sell. The best videos run as your ads.
- no paying for promises.
- no extra headcount.
- no guessing who sold what.
your creator program
always onhow it works
recruit brief launch scale
recruit
We find creators who look like your customer and bring them into your program.
brief
We write the hooks and angles, send product, and review every submission.
launch
Connect your ad account and pick the videos you want. They go live as whitelisted Meta partnership ads from the creator’s handle.
scale
Winners get more spend and a repeat brief.
what you get
a program, not a pile of files.
a roster of creators
Recruited, vetted and managed by us. You never chase a file.
new creative every week
A weekly drop, sorted by hook and angle, so you can see what’s being tested.
ads you launch yourself
Connect your ad account once, then choose which approved videos run as partnership ads.
a clear scoreboard
Orders and revenue by creator and by video, plus a weekly note on what to do next.
this week’s scoreboard
example| creator, video | orders | revenue | next |
|---|---|---|---|
| creator ahook 2, the 3-second demo | 48 | $2,640 | scale |
| creator bhook 1, the unboxing | 31 | $1,705 | scale |
| creator chook 2, the 3-second demo | 17 | $935 | repeat |
| creator dhook 3, the price reveal | 4 | $220 | cut |
weekly note example
Hook 2 is doing the selling. Three more like it go out in Monday’s drop.
how you pay
pay for what sells.
You set your own ad budget and choose which videos run. Spend follows results.
- Winners get more budget and more briefs.
- Weak videos get cut.
- You always see which creator and which video did the selling.
your ad budget you set it
winner
More budget. Another brief.
scaledweak video
Off it goes. Budget moves on.
cutstart here
let's open the floodgates.
Tell us about your brand. A 30-minute call is enough to map your first program.